Okay, let's face it. Other than stuffing a Hemi between the fenders, there's not much happening with the 3.5L Magnums. For starter mods, I found the Jet 90405, stage 1 chip for about $198 at
http://www.performancecenter.com. Jet claims about 10Hp gains with no other mods.
If you want to "live on the edge", you could get the Jet 90405, stage 2 chip for about $205 at
http://www.performancecenter.com. Jet claims about 20Hp gains when combined with premium fuel, exhaust and CAI.
Borla BOR140161 cat back (+16hp) - $726
AirRaid CAI EGP350-171 kit (+10hp) - $140 at http://www.performancecenter.com
Total price with an estimated 20-30HP gain = $1072
I personally don't have any of these mods, so please feedback if you do!