eye_candy
In answer to your question about all CANADIAN dealerships ordering the SRT8:
This press release shows DC is considering letting all dealerships carry SRT product.
Quote:
ORIGINAL: eye_candy
As the magnum SRT8 will likely not have the HID option, the Magnum SRT8 MSRP should be less than you stated as the HID cost is reflected in the price jump from base 300c to 300 SRT8 you quoted?
Stimulating?
Can all CANADIAN dodge dealerships order the SRT8 Magnum when it becomes available? Or only specific dealers?
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Chrysler debating whether to expand SRT vehicle availability to all dealers
RICK KRANZ | Automotive News
2/8/05
The Chrysler group is debating whether to end the exclusivity of its SRT performance models and offer the limited edition performance vehicles to all Chrysler and Dodge dealers.
The reason? To give each dealer a halo vehicle that attracts buyers to the showroom.
SRT vehicles now are marketed under a separate franchise, requiring a dealer to meet standards for sales training, service capability and other criteria.
About 60 percent of Dodge's 2,903 dealers sell SRT vehicles and about 30 percent of Chrysler's 2,918 dealers sell them. But increasing production could threaten the premium pricing that SRT vehicles command.
Mirko Kerschbaum, senior manager of SRT product planning and marketing production, says volume should not be increased. But, he adds, "If you ask the finance guys, maybe yes."
Because of SRT's exclusivity and limited production, rebates are not needed to sell the four Dodge and two Chrysler SRT models offered, he said.
Production volume "is an ongoing discussion. I'm really fighting for limited volume. I'm not giving up on that because (SRT) is exclusive," Kerschbaum said.
No timetable was given for the decision.
The SRT performance unit has created vehicles such as the Dodge Viper SRT-10 and Ram SRT-10 pickup. Vehicles developed by the group feature horsepower, braking and handling enhancements.
The automaker does not release SRT production numbers. Industry sources estimate production to range from fewer than 1,000 units for the Chrysler Crossfire SRT-6 to several thousand units for the Dodge Neon SRT-4.
SRT "demand has to be higher than supply," said Kerschbaum. "So for every product we have to find a good balance. But I can tell you it will never be in the 10,000s. Never."
The automaker's limited edition SRT vehicles have been well received by auto enthusiast magazines. Reviews have praised their steering, handling, braking and especially horsepower enhancements.
The intent with SRT vehicles such as the 300C SRT-8 is to draw people to the showroom, Kerschbaum said: "So we are tying to create this halo for the base 300 so that the base car will be sold. This is where we make the money."
Just call me
"Zilla"