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Chrysler aims to condense all three brands into single dealerships
Quote:
Chrysler aims to condense all three brands into single dealerships
AutoBlog.com
Posted Jun 24th 2008 8:01AM by Jeremy Korzeniewski
Filed under: Car Buying, Marketing/Advertising, Chrysler, Dodge, Jeep
Chrysler's Project Genesis plan has been gaining traction as of late. The goal is to cut out redundant models between the Chrysler, Dodge and Jeep brands, which would also mean consolidating its entire product line into one dealership which offers all three marques. While there are some dealership owners fighting the strategy, The Detroit News reports that Chrysler already has fifty-eight percent of its dealerships offering its three brands, and its been able to cut out some smaller, less profitable sites in the process. While franchise laws prohibit Chrysler from requiring the switch, reducing its model line can have the same effect, forcing its dealers to offer the entire product catalog from the company in order to offer a full line of vehicles.
As a side benefit, the automaker hopes that its dealers can upgrade their franchises, offering a modern look and high-tech features such as Wi-Fi and a cafe on site. Of course, Chrysler needs to do its part by producing some good vehicles for those dealers to offer.
Whether Chrysler LLC is to be fixed and be sold or kept, it sure its looking up for a change.
RE: Chrysler aims to condense all three brands into single dealerships
This is actually a BETTER way of business, because by offering all 3 lineups at one location, some people actually will look at other vehicles they may have in the past overlooked.
RE: Chrysler aims to condense all three brands into single dealerships
That's the way it should have been really, unless the market didn't request it. For example, it would be pointless to place a high-end Chrysler dealership in the middle of a small redneck townin West Virginia.
RE: Chrysler aims to condense all three brands into single dealerships
you're right about not putting a high end Chrysler in WV, but can't you control that by inventory? Offer all three makes, but keep your inventory stocked by what you sell...
Around here, it's Dodge/Chrysler/Jeep/Kia/Mazda/Suzuki in one dealership, all but the Kia cars in the same lot. Kia is across the street.
RE: Chrysler aims to condense all three brands into single dealerships
there trying to get closer to the number of dealerships Toyota has....in one of my meeting i think they said Chrysler has like 4000 delaerships, and toyota has like 2300......they are trying to the put dealerships in a situation for one dealer to buy the other one
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RE: Chrysler aims to condense all three brands into single dealerships
This is going over like a lead balloon in the Detroit area. Here we mostly have either dodge dealers, or Chrysler/jeep dealers. And most of them do at least 10 times what the average store sales are. So this should be interesting unless Chrysler wants to open up its checkbook, and buy dealers out.
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Chrysler aims to condense all three brands into single dealerships
