Is Dodge at its end?

Printable Version

Dodge >> General >> Brand News, Concepts, Rumors & Discussion >> Is Dodge at its end?

Page: [1]

Login Message << Older Topic   Newer Topic >>

Is Dodge at its end? - 3/7/2008 2:19:11 PM    DodgePedia Posts: 22 Joined: 2/20/2008 Status: offline Found this on Jalopnik - I seriously doubt Dodge is going anywhere...especially with cars like the 2009 Charger & Challenger headed our way, plus Chrysler's plan to reach customers throughout Europe with diesel engined Dodge Journeys and other new models - "Ahhh, the rich and loamy waft of broadly speculative brand analysis. One of the principals at 24/7 Wall St., Douglas A. McIntyre, has tossed Dodge, around since 1914, on a prophetic scrap-heap of dying brands. As far as we can tell, 24/7 Wall St. engages in various forms of financial content creation. And if Dodge does go down the tubes, at least it's in good company. Although really, if you look at the list McIntyre has put together, Dodge stands out. We always shiver a bit when people start calling automotive marques "brands" because we know they don't mean brand in the same way that Walter Chrysler or Alfred P. Sloan did. They're usually talking about some kind of unholy postmodern marketing phantasm, which suits entities such as Yahoo and Vonage. Even K-Mart and Old Navy, components of Sears and The Gap, are more about service--managing their merchandise mix--than they are about actually making anything. Dodge, on the other hand, represents a complex manufactured product. Old school, as well, and thus invested with all sorts of multi-generational passion. Plus, while as McIntyre points out it's expensive for Chryslerbus to maintain Dodge as a stand-alone brand, it can be worth it in the car biz, to prevent your main brand from becoming too crowded." http://jalopnik.com/365359/dodge-is-doomed-and-k+mart-sucks-worse-than-we-thought < Message edited by DodgePedia -- 3/7/2008 2:25:04 PM > _____________________________ DodgePedia.org Forget Zoom-Zoom... ...my K-Car can Vroom-Vroom. Post #: 1

Today's Posts
Most Active Topics
Make A Donation
Forum Rules & FAQ
RSS Feeds
SRT Forums
Race News

Dodge Prices

Dodge Trucks & SUVs
Ram Dakota
Durango Nitro

Dodge Cars
Avenger Intrepid
Caliber Magnum
Challenger Neon
Charger Stealth
Daytona Stratus
Dodge Viper

Featured Sponsors

Poll
Now that you've seen the 2008 Dodge Challenger SRT-8, what do you think?
	I Love It, Its Perfect
	I love the looks, but hate the transmission
	I like it, but I want the concept interior
	I like it, but I want the exact concept exterior
	Its ok, but the concept was far better
	Thanks, but I look forward to some changes on the 2009 models.
Poll Results Previous Polls

Top 10 Posters
dustyloins 21025 badstratrt 20745 midnight 17454 vipergts 14468 dodgegirl19 13072 ramfan5.9 12435 steve05ram36 11328 nickoman01 10863 drew 10116 casper 9606

New Vendors
Truxedo
Airaid
Mopar Biz
ATI ProCharger
Motor City Auto Parts
Sonic Electronix
Buy Auto Truck Accessories
Buy Car Floor Mats
Edge Products
AMSOIL - Performance Oil Technology